Director of Branding & Design
TESTOUT CORPORATION 2017-Present

Define and develop TestOut’s brand strategy including how to visually represent the company’s identity and to help communicate TestOut’s differentiated value. Personally manage and oversee the artistic output for all customer facing communications ensuring consistency in messaging and creative. Coordinate and direct the work of others including outside contractors to meet production deadlines.

SENIOR UX/UI DESIGNER
TESTOUT CORPORATION 2015-2017

Collaborate with stakeholders to design new features to improve the company’s flagship software for academic institutions. Gather data and research from user interviews and analytics to help drive design decisions. Craft wireframes, mockups and prototypes to communicate design concepts. Communicate and review designs with developers to ensure specs are properly met.

Creative Director
DESERET BOOK 2013-2015

Develop seasonal campaigns to increase traffic and sales to the company’s 32 brick and mortar locations and eCommerce website. Oversee the concept creation and execution of advertising campaigns for mass media (TV/Radio/Outdoor/Print and Digital and social). Consult and assist the web/dev team with the “mobile-first” redesign and user experience of DeseretBook.com. Manage, mentor and give direction to the in-house design team.

Art Director, UX/UI Designer
DESERET BOOK 2010-2013

Oversaw the roll out of the company rebranding which included all internal and external communications. Led the art direction of all projects for the company’s in-house design agency including the marketing campaigns for several New York Times bestsellers and #1 Billboard chart toppers. Coordinated with multiple stakeholders to develop the branding, and UX/UI design for several mobile applications.

Senior Web Designer & Front-End Developer
DESERET BOOK 2006-2010

Established design standards and assited with the strategy for all of Deseret Book’s marketing emails which accounted for 85% of all site traffic. Designed the interface and developed the front-end (HTML, CSS, Javascript) for all of the company’s websites as well as a healthy host of mini-sites and landing pages. Created prototypes and assisted with usability testing. Designed and developed several animated eCards using Flash and Actionscript.

Web Designer / Graphic Designer 
LDS LIVING 2004-2005

Designed, coded, and curated the daily email newsletter. Maintained and enhanced the companies eCommerce site. Designed all print and web marketing pieces for the company. Flight checked the LDSLiving Magazine and assisted clients by designing advertisements.